SEO Consulting Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, online advertising often ignore magazine advertising, and now have become so adept at online "surfing" that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute and that there has to be a better way.

Define marketing goals

So, if you are going to define objectives and goals closely, how should you do this? Use clear definitions that show the relationship between these terms and use examples… For digital marketing, you can define different types of performance measure as follows: Marketing goals, Marketing objectives, Marketing KPIs.